Here’s another shot from the auto show I mentioned in my last post. It’s funny how a double “S” on a front grill can signify so much, just like the single “S” on Superman’s chest. On a Chevy Chevelle, “SS” proclaims “muscle car.” It means you’re in the presence of raw power and sex appeal.

Our culture is enamored with branding. If a product is branded properly, it soon embodies power, sex, or coolness. Then if I own or consume the product, I too embody the trait it symbolizes. Or so the lie goes.

Unfortunately, there are too many people with a double “S” on their grill and no engine under their hood.

Photo taken with a Nikon D40x in Glendora, CA. Post in Capture NX2.